If you haven’t taken the Sentricon^® Advanced Training course yet don’t wait. This online training series covers the features and benefits of the Sentricon System, shares valuable marketing and research information, and can help you sell more jobs.

The six training modules all conclude with a short quiz. The training modules cover:

Module 1: Differentiating Sentricon: Learn to explain how and why Sentricon is the best way to protect homes from destructive termites.

Module 2: Know Your Customer – Women: Research has identified women as your key customer. Learn the best ways to market and sell to them.

Module 3: Communicating with your Customers: Learn the words that resonate with consumers and how to use them with your current and potential customers.

Module 4: Termite Risk/Customer Retention: The termite threat is real. Your customers’ homes are not protected if they cancel their service.

Module 5: Sales, Marketing and Customer Resources: Dow AgroSciences has many resources specifically made for homeowners. Remember to use these resources and leave them behind with your customers.

Module 6: Baiting is Best: Did you know that baiting is a better solution for termite control? In fact, homeowners, researchers and pest management professionals agree: Baiting is best.

The entire training program should take between 60 to 90 minutes to complete.

Here’s what some of your peers have said about it:

“I liked everything about it; it was so interesting learning more about subterranean termites and how to eliminate their colonies.”

“From Dow down to the field tech, we will have one theme, ‘Death to the Queen!’”

“It reinforced all of my current skills in how I present the product to the consumer.”

“[It] lets me know exactly how the Sentricon System is protecting my houses and how to let customers know, to give them peace of mind.”

“It shows a Certified Sentricon Specialist a better and easier way to talk with customers.”

“This is the best I’ve seen thus far from a manufacturer.” 

Complete this training by June 30, 2014. If you need information, contact your Dow AgroSciences sales representative or email SentriconAdvancedTraining@bader-rutter.com.