We are excited to be launching a new marketing campaign for the Sentricon® system to support your marketing and sales efforts to homeowners. The new “Deader Than Dead” campaign will replace the “Homewrecker” campaign. Our “Death to the Queen” brand position will remain, as it’s still strong and relevant and it gets to the heart of homeowner emotions associated with termite control: efficacy, worry, damage/repair and confidence.
The Deader Than Dead marketing campaign was tested with more than 300 homeowners and 50 Certified Sentricon Specialists™ to ensure the creative, tone and overall message resonated.
Here are just a few examples of what they had to say:
- “It conveys efficacy!”
- “Helpful to my business and I can use social marketing as a conversation starter.”
- “Clever, humorous.”
- “Simple and direct, total termite elimination.”
Watch the Grim Reaper’s keynote address:
Sentricon.com has been updated to reflect campaign messaging. You may have also seen some digital advertising and social marketing that began in September.
If you haven’t already, you will receive launch materials and new literature that is available to order via the CSS Resource Center. There is also a new radio placement available that you can start to use in your market.
Watch this video for an overview of the new Deader Than Dead campaign and learn how you can use the campaign in your marketing efforts.
We’re excited about the new campaign and hope you are, too!