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New multigenerational homeowner research available from Jason Dorsey

February 13, 2017 by CORTEVA AGRISCIENCE Insights

On Feb. 1, Jason Dorsey from The Center for Generational Kinetics shared actionable insights from a recent national study designed to help Certified Sentricon Specialists™ — like you — use multigenerational homeowner insights. Dorsey was a top presenter at PestWorld 2015, and the webinar was prepared just for CSSs.

During the webinar, attendees learned about:

  • Pest control customer profiles by age groups
  • Important differences in when and how customers shop
  • How to help customers make their final decision

Couple with coffee_BIB blog

Knowledge is selling power, so arm yourself with actionable sales strategies on how to help homeowners make the best decision.

This webinar will help support your preventative sales of the Sentricon® System and your customer retention.

Click here to watch the 60-minute webinar.

Filed Under: Insights Tagged With: baby boomer, gen x, Jason Dorsey, millennial, research, retention, webinar

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