Learn how to reduce your Yellow Pages advertising by as much as 50 percent with the webinar The New Era in Business Advertising. This presentation features Chuck Stewart of SearchEngineRanking.net, who discusses the methods used to help drive traffic to your website and, more important, how to turn that traffic into paying customers.

Stewart discusses the steps needed to help capture the majority of the traffic in your local geographic area by using a more methodical and deliberate approach. He also shares why local search can be beneficial:

• Available 24/7 for no incremental cost
• Clicked on by consumers 3-to-1 when compared with pay-per-click advertising
• Higher conversion rates = more trust
• Statistics show greater efficiencies over Yellow Pages and other advertising methods
• In turn, overall cost of advertising decreases

Dow AgroSciences is committed to providing valuable business tools, like this webinar, to give you an advantage over your competition and provide insights to help you tackle marketing challenges and create opportunities for growth in your business.

Learn what these key findings mean for your business by accessing the webinar, or download it to share with your team.