What’s your company’s current retention rate with the Sentricon^® System? Have you been wondering what homeowners think about Sentricon and how you could boost renewals and close more sales?

On Feb. 22, new retention research was presented to Certified Sentricon Specialists™. Dow AgroSciences partnered with marketing research firm W5 to explore retention and renewals inside and outside of the pest management category.

W5 shared insights from a recent eight-month study designed to uncover what contributes to strong customer relations. During the webinar, attendees learned about:

• Key communication techniques used during initial sale of curative and preventative treatments, installation and post-installation
• Opportunities among current and lapsed customers
• Motivating behaviors behind renewal and cancellation decisions
• Best practices for renewal and retention

Watch the 60-minute webinar for a deeper understanding of the influences and motivations behind renewal decisions. Then, put it into action!