The Underground

CSS Resource Center ›
The Underground
Sentricon logo
The Underground The Underground
← Return to blog

Sales Training Increases Technician Skills

July 24, 2013 by CORTEVA AGRISCIENCE Training

BugOut Service of West Florida, located in Pensacola, Fla., uses Royal Rewards sales training from the AO Resource Center to motivate its employees, increase sales and build stronger relationships with its customers. Co-owner Dwight Tate, who is always looking for ways to improve his company, began sharing the self-paced training modules with his employees at the end of 2010. Tate and his team watch the modules and participate in the group exercises regularly.

“We spent six hours going through sessions the first day,” Tate says. “My technicians showed immediate interest. I sat back and watched them engage with their thoughts and ideas.”

The sessions soon became a resource, offering the BugOut staff training on asset protection, customer service, keys of communication and professional growth — key issues affecting pest control companies across the country.

“When you have Dwight-Tatea small business, everyone is responsible,” Tate says. “That’s why I thought it was so important for my technicians to learn the sales side of our business.”

Sales training was developed exclusively to help Certified Sentricon Specialists™ (CSSs) of the Sentricon® System provide their employees with concrete strategies, effective communication techniques and credible key messages to share confidently with property owners.

“A lot of technical people are gun-shy in front of customers. They need this type of ammunition to get out and talk to people,” Tate says. “With the help of this program, I think technicians are better-trained to service the Sentricon stations, meet with the customer and handle sales all in one visit. This program is bringing things out in my technicians that I’ve never seen before. It’s making them bolder, more open-minded and more aware.”

BugOut has put the program on hold to manage its busy season, but Tate says the break will be short-lived.

“It’s easy to get rusty with sales lingo and protocol,” he says. “A lot of the information featured in this program was new, but it also served as a good refresher.”

They found the section on asset protection particularly beneficial. “It showed us a new way of looking at property protection from a homeowner’s standpoint. Our technicians really seemed to grasp this,” Tate says.

Overall, this program has helped increase his technicians’ confidence.

“They are communicating more with customers. Rather than turning in a lead, they are taking the initiative,” Tate says. “We’ve been able to close sales that we wouldn’t have been able to do without these sessions.”

Tate understands the importance of keeping his employees motivated and educated.

“CSSs are really missing the boat if they don’t incorporate this program into their training,” he says. “These sessions have taken the training of my employees above and beyond what I could have ever done. We’ll complete each module until we’re done with the program, and then we’ll start over. This information is invaluable.”

Royal Rewards sales training is a series of online educational training videos. For more information, contact your Dow AgroSciences sales representative.

Filed Under: Training Tagged With: BugOut Service

Subscribe for updates

Join our email list to get access to the latest news in the industry.

Subscribe

Top Posts

  • Best Uses for Recruit® AG FlexPack® bait stations
  • Why Always Active™ Technology Matters to Homeowners
  • The Evolution of the Sentricon® System
  • Noviflumuron: The Active Ingredient for Total Termite Colony Elimination
  • By “The Book”

Polls

When using Recruit® AG FlexPack™ termite bait, where do you typically apply it?

View Results

Loading ... Loading ...

Categories

  • Industry (17)
  • Insights (9)
  • Marketing (41)
  • Sales (4)
  • Science (11)
  • Service (1)
  • Success Stories (55)
  • Training (13)
  • Uncategorized (1)

Archives

  • February 2021 (1)
  • November 2020 (1)
  • October 2020 (1)
  • August 2020 (1)
  • July 2020 (4)
  • May 2020 (1)
  • April 2020 (1)
  • February 2020 (1)
  • October 2019 (2)
  • August 2019 (2)
  • June 2019 (1)
  • May 2019 (2)
  • March 2019 (2)
  • February 2019 (1)
  • January 2019 (8)
  • December 2018 (7)
  • November 2018 (2)
  • August 2018 (1)
  • July 2018 (2)
  • June 2018 (1)
  • May 2018 (1)
  • April 2018 (1)
  • March 2018 (2)
  • February 2018 (2)
  • January 2018 (2)
  • December 2017 (1)
  • November 2017 (2)
  • October 2017 (1)
  • September 2017 (1)
  • August 2017 (1)
  • June 2017 (4)
  • April 2017 (3)
  • March 2017 (2)
  • February 2017 (2)
  • December 2016 (4)
  • August 2016 (3)
  • March 2016 (4)
  • January 2016 (3)
  • December 2015 (3)
  • November 2015 (4)
  • July 2015 (3)
  • May 2015 (3)
  • February 2015 (3)
  • December 2014 (3)
  • October 2014 (1)
  • September 2014 (3)
  • May 2014 (3)
  • February 2014 (4)
  • January 2014 (3)
  • December 2013 (4)
  • October 2013 (3)
  • September 2013 (4)
  • August 2013 (6)
  • July 2013 (21)

Subscribe for updates

Join our email list to get access to the latest news in the industry.

Subscribe

Copyright © 2022 · Pinsomo Theme by SomoThemes · WordPress · Log in

Return to top of page

Copyright © The Dow Chemical Company (1995-2014). All Rights Reserved. ®™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow. ®™Always Active, Certified Sentricon Specialist, Certified Sentricon Specialists, ESP, Interrogator, Recruit and Sentricon are trademarks of The Dow Chemical Company (“Dow”) or an affiliated company of Dow. ®Facebook is a registered trademark of Facebook Inc. ®Google+ is a registered trademark of Google Inc. ®Pinterest is a registered trademark of Pinterest Inc. ®™STEPS and Sustainability Through Environmental Practices and Solutions are trademarks of Arrow Exterminators, Inc. ®Twitter is a registered trademark of Twitter, Inc.