We’re excited to roll out a new umbrella theme for all communications developed for Certified Sentricon Specialists™: The Underground. This includes revised naming for the blog (formerly Baiting is Best), monthly e-newsletter (formerly The Colony) and any communication tactics for CSSs to be developed in the future. The previous position of the Sentricon^® system to the trade industry was Baiting is Best, and as the termite bait category is growing, we are evolving our position to align with our category leadership objective. This transition started earlier this year when we replaced the Baiting is Best trade ad with the Resume for Sentricon.

This new theme reinforces the Sentricon system as the premier termite solution thanks to a remarkable network of Certified Sentricon Specialists like you, powered by business support, technology and product.

So why The Underground? The marketing team for the Sentricon system chose this new theme as the name solidified the following:
• Behind-the-scenes support to ensure success for CSSs
• Emphasis on a strong foundation
• Clear association with termite protection

Becoming a Certified Sentricon Specialist means you are part of an exclusive and elite group of pest management professionals. Dow AgroSciences invests in your companies by providing resources and ongoing training to improve business acumen. This new umbrella theme reinforces a sense of community and the support that you receive from your local sales representative and Dow AgroSciences.

The Underground blog
The Baiting is Best blog is now called The Underground blog. The home page has an updated look, including the header and content categories. The categories are included on the home page with each story, so you can easily navigate to categories that interest you the most.

Here’s a before and after look at the blog home page.

Before:                                                                     After:

The Underground newsletter
As you have seen in this e-newsletter issue, The Colony is now called The Underground. Nothing will be changing in the e-newsletter except the name and visual assets. You’ll continue to receive the same type of content from your sales representative each month.

Welcome to The Underground!