The Sentricon® System Story Video (referred to as the “Whiteboard Video” by many CSSs) shows and tells about termite behavior, how the Sentricon System works, and why we want to kill the termite queen — all in three and a half minutes. Not bad for a marker and white background!
Here’s what two CSSs really said about this innovative video:
“Our technicians have the Whiteboard Video on their Smartphones so they can show it to anyone at any time. It is good for younger customers because they find it interesting; the older customers think it’s easy to see and easy to understand. The technician can say, ‘For three and a half minutes, I have a cool video to show you. It’s not a sales video, it’s educational. You’ll learn a lot about termites, a lot about Sentricon.’ You just get the video in front of someone and they’re intrigued. The salesperson doesn’t even have to say anything to make the sale, so they love it. It’s hard for any of my technicians to talk for three minutes to sell something, but the video does that for me.” — Chase Hazelwood, Go-Forth Pest & Lawn, High Point, N.C.
“The animation is really entertaining. It keeps you interested in what they’re saying, and people really relate to it. The video explains all the phases you go through to do a termite treatment with the Sentricon System, and it explains it thoroughly to the customer.” — Tony Rios, Express Pest Control, Fort Worth, Texas
Ed. – A 30-second version of the video is available at http://www.youtube.com/watch?v=0BJL57IEc8U&list=TLj4QF6DxVuf8