Certified Sentricon Specialists® (CSS) have always understood the value of the Sentricon® system with Always Active™ technology. Homeowners, however, are less familiar with the benefits Always Active offers: permanent protection, annual bait station servicing, increased palatability over wood and more.
By explaining the value of Always Active technology to homeowners, CSSs can bolster their own preventative and curative sales pitches and remind customers why the Sentricon system is THE standalone solution for every termite situation.
The following are three powerful ways to talk with homeowners about Always Active technology — and why it matters.
1. Annual servicing means less disruption and more protection
While all homeowners are different, when it comes to termite infestations, everyone wants a permanent solution with minimal disruption. Fortunately, homeowners will be pleased to know the Sentricon system with Always Active technology allows for annual monitoring and little to no disruption around or inside the home.
Technicians should remind homeowners that — unlike alternative solutions, which are often disruptive or require frequent monitoring — Always Active technology enables homeowners to enjoy worry-free termite protection year-round. In other words, once Sentricon stations are in the ground, homeowners will have peace of mind knowing their homes are protected against any termite infestation.
2. More palatable than wood and better with time
More than 70 studies demonstrate the proven efficacy of the Sentricon system. Multiple research studies show that Recruit® HD termite bait is preferred by termites more than 10 times over wood and that in-ground bait stations become more palatable to termites over time — not less.
What does this all mean for the homeowner? Simple: Once installed, the Sentricon system with Always Active technology immediately begins the termite colony elimination process, remaining just as effective throughout the year as it was on Day 1. Remind homeowners that every renewal of the Sentricon system is another year that their home is continuously protected against current and future termite threats.
3. A nonstop solution for a nonstop problem
Termites never stop foraging. The reality is that as long as there are homes in the United States to feed on, there will be termites ready to feed upon them. Before the Sentricon system, homeowners found limited relief from a nonstop problem. Now, customers have a solution available to them that works the same way termites do: 24/7, year-round.
Try explaining nonstop protection with Always Active to homeowners in other ways. For example, when installing a security system, nobody wants a program that malfunctions, shuts off for an hour each day, or gets less effective with time. The real solution is a system that offers permanent protection from current and future threats. When it comes to termite infestations, that solution is the Sentricon system with Always Active technology.
Meeting homeowners where they are
When it comes to making a sale with the Sentricon system, it can be tempting to tell potential customers that Always Active technology “just works.” After all, it does — once bait stations are installed, homeowners do not need to do anything to receive continuous protection against termites.
And yet, when faced with a termite infestation or the potential of one, homeowners will need to make important decisions about how to treat it. They will research a number of solutions and compare the benefits. Failing to educate homeowners on the benefits of Always Active technology at this critical stage is an opportunity missed and — potentially — money left on the table.
